MRC to Begin Pre-Assessment Process of Twitter’s Brand Safety Practices

Twitter committed last December to undergo the Media Rating Council's accreditation process across all four of its focus areas--audience measurement, brand safety, sophisticated invalid traffic filtration and viewability--and the social…

Continue ReadingMRC to Begin Pre-Assessment Process of Twitter’s Brand Safety Practices

Tumblr Kicks Off Beta of Post+, a Way for Gen Z Creators to Earn Subscription Fees

Tumblr is entering the creator monetization game--Generation Z creators, specifically--with its beta rollout Wednesday of Post+. The platform described Post+ as a new subscription feature that enables creators to use…

Continue ReadingTumblr Kicks Off Beta of Post+, a Way for Gen Z Creators to Earn Subscription Fees

Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season

Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google. Please visit Search Engine Land for the full article. from Search…

Continue ReadingGoogle announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season